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方管行業如何在經濟不景氣的年代尋找商機?

發布時間:2019-06-22人氣:4

房地產市場持續低迷,作為產業鏈下游的方管行業壓力可想而知,曾一度陽光明媚的方管行業,如今更多的不是慶祝勝利,而是聽到行業整體下滑、冬天來了的聲音,看到方管行業人士迷茫的眼神。在全國各地,都出現了方管賣場過剩、賣場倒閉關門的現象,各大品牌的銷售額也出現不同程度的下滑。但此時此刻我依然要說,方管行業的機會來了。股神巴菲特說過,只有當潮水退去的時候才知道誰在裸泳。其實每一次的困難,對一些廠家來說或許是滅頂之災,但是對那些能把握時代脈搏、有很強創新能力的廠家來說,真的是機會來了。這里,我們就來分析一下未來方管行業的機遇在哪里。

The real estate market continues to be depressed. As the pressure of the management industry downstream of the industrial chain, it can be imagined that the once sunny management industry is not celebrating the victory, but hearing the voice of the overall decline of the industry, the coming of winter, and seeing the confused eyes of the aluminium industry. In all parts of the country, there has been a phenomenon of oversupply of square stores and closure of stores. Sales of major brands have also declined to varying degrees. But at this moment, I still want to say that the opportunity to manage the industry has come. Buffett said that only when the tide recedes can we know who is swimming naked. In fact, every difficulty may be the disaster of extinction for some manufacturers, but for those who can grasp the pulse of the times and have a strong ability to innovate, it is really an opportunity. Here, we will analyze the future opportunities of the square management industry.

方管行業的七個機遇

Seven Opportunities for Square Management Industry

首先是方管產品進入賣場的機遇。長期以來,方管廠家都是依托大賣場生存,在市場好的時候,一些品牌大型賣場,那些中小方管廠家是高攀不上的。但是在這一輪洗牌中,一些無法適應新的消費環境的品牌已經退出了賣場,這時候是符合當今消費預期的產品進入省會城市大賣場的絕佳機遇。

Firstly, the opportunity for Fangguan products to enter the market. For a long time, square managers have relied on big stores to survive. When the market is good, some large-scale brand stores, those small and medium-sized square managers are not up to the standard. However, in this round of shuffling, some brands that can not adapt to the new consumer environment have withdrawn from the market, which is a good opportunity for products that meet today's consumer expectations to enter the provincial capital city market.

第二個就是經銷商更換品牌給廠家帶來的機遇。目前正是經銷商舍棄老品牌追求新品牌的高峰期,一些經銷商在經歷了原有品牌艱難的支撐后,會放棄缺乏長遠競爭力的品牌,而尋找到新的合作伙伴。那些具有品牌知名度和市場競爭力的廠家應緊緊抓住這個機遇。

The second is the opportunity that the dealer brings to the manufacturer by changing the brand. At present, it is the peak period for dealers to abandon old brands and pursue new ones. After experiencing the difficult support of the original brands, some dealers will abandon the brand lacking long-term competitiveness and find new partners. Those manufacturers with brand awareness and market competitiveness should seize this opportunity.

第三個是電商的機遇。目前國內受宏觀經濟的影響,經濟發展放緩,在這種情況下多數消費者在購物方面會考慮產品的性價比。而電商的運營成本普遍低于實體店,這樣以高性價比著稱的網絡銷售會吸引更多的消費者。

The third is the opportunity of e-commerce. At present, the domestic economy is slowing down due to the impact of macroeconomic. In this case, most consumers will consider the cost-performance ratio of products in shopping. However, the operating cost of e-commerce is generally lower than that of physical stores, so network sales, which is famous for its high cost performance, will attract more consumers.

第四個機遇是品牌廠家的機遇。現在很多家庭的方管已經到了更新換代的時候,當消費者經歷了第一次購買方管后的不滿意,那么在第二次購買或為子女添置家裝的時候,就會有新的主張和訴求,他們更強調環保,強調實用,強調耐用,強調滿足個性化需求。這時候品牌廠家的機遇來了,為了更放心地購買,更多的消費者會選擇品牌方管廠家的產品。

The fourth opportunity is for brand manufacturers. Nowadays, many households have reached the time of renewal. When consumers are not satisfied after the first purchase, they will have new ideas and demands when they buy or add home furnishings for their children. They emphasize environmental protection, practicality, durability and personalization. At this time, the opportunity for brand manufacturers has come. In order to buy more assuredly, more consumers will choose the products of brand-controlled manufacturers.

第五個機遇是地縣市場的機遇。縱觀現在地縣級的方管市場,普遍存在賣場小、產品單一等特點。但隨著市場需求的大幅提高,品牌產品、高性價比產品在地縣市場逐漸體現出優勢,而且隨著消費者購買力的提高,高端方管在地縣市場也迎來了春天。

The fifth opportunity is the market opportunity of prefectures and counties. Throughout the local and county-level market, there are many characteristics, such as small market, single product and so on. However, with the dramatic improvement of market demand, brand products and high cost-effective products gradually show their advantages in the county market, and with the improvement of consumer purchasing power, high-end local managers in the county market also ushered in spring.

第六個機遇是并購的機遇。中國的方管廠家多如牛毛,僅規模化的方管制造廠家就多達數千家,方管行業的集中度非常低,還處于粗放的發展階段。在現在的困難時期,一些有實力的廠家將會以非常低的代價并購到優質資源,壯大廠家的規模,夯實發展的基礎。

The sixth opportunity is M&A opportunity. There are as many square tube manufacturers as cattle hair in China. There are thousands of square tube manufacturers only on a large scale. The concentration of square tube industry is very low, and it is still in the extensive stage of development. In the current difficult period, some powerful manufacturers will acquire high-quality resources at very low cost, expand the scale of manufacturers and consolidate the foundation of development.

第七個機遇是個性化市場的機遇。目前中國的家具消費者已經呈現了巨大的變化,我們面臨的消費者更多是80后、90后,他們的消費特征已經不再是人云亦云,而是有自己獨到的消費主張,追求個性化消費。因此,個性化消費時代 在個性化市場中找到自己的立足點。

The seventh opportunity is the opportunity of personalized market. At present, China's furniture consumers have shown tremendous changes. We are facing more consumers after the 1980s and 1990s. Their consumption characteristics are no longer the same as others, but have their own unique consumption ideas and pursuit of personalized consumption. Therefore, the era of individualized consumption has found its own foothold in the individualized market.

大浪淘沙,勝者為王,偉大的廠家都是能抓住一次次的機遇,抗過一次次的滅頂之災。我們分析一些成功廠家的共同特點,他們都是抓住行業的本質,擁有核心的競爭力。方管行業必須采取新的思維,抱團取暖,強強聯合,積極改造產品,不斷拓寬銷售渠道,才能戰勝困難,才能成功突圍。只要度過目前的困難時期,一定會迎來方管行業的又一個春天。

Big waves wash away sand, the winner is the king, great manufacturers are able to seize the opportunity again and again, to withstand the disaster of the top one after another. We analyze the common characteristics of some successful manufacturers. They all grasp the essence of the industry and have core competitiveness. In order to overcome the difficulties and break through the siege successfully, the square management industry must adopt new thinking, hold a group for heating, unite strong and strong, actively transform the products and constantly expand the sales channels. As long as we get through the current difficult period, we will surely usher in another spring of Fangguan industry. 


辛苦整理!轉載請注明來自 http://www.hlcsth.live/show.asp?id=162

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