您好,歡迎訪問無錫大地薄板有限公司官網!

方管、圓管

廠家直銷更實惠

規格全 庫存多

值得您信賴

全國咨詢熱線

13961728888

無錫大地薄板有限公司
您的位置:首頁 > 資訊動態 > 行業動態

聯系我們

地址:無錫市錢橋溪南開發區錢胡路553號

咨詢熱線:

0510-83207888

13961728888

方管企業需國內市場與國外市場一路硬拼

發布時間:2019-06-22人氣:6

方管企業缺乏市場營銷意識,也沒有自己的品牌,對國內市場不了解,營銷人才、渠道資源、產品組合常常成為邁不過去的坎。不少謀求出口轉內銷的方管企業,由于沒有渠道而苦不堪言。而長期做外貿的思維慣性,致使有的轉型企業直接采用廣告轟炸,低價競爭來搶市場渠道。顯然這也非長久之計。實際上,國內外市場大相徑庭,國內方管市場渠道模式復雜,區域市場差異大,消費者的消費行為難以預測。

Square management enterprises lack marketing awareness and brand, and do not understand the domestic market. Marketing talents, channel resources and product mix are often the obstacles that can not be overcome. Many managed enterprises seeking export to domestic market suffer terribly because of lack of channels. The long-term thinking inertia of doing foreign trade has led some transforming enterprises to directly use advertising bombardment and low-price competition to grab market channels. Obviously, this is not a long-term solution. In fact, the domestic and foreign markets are quite different. The domestic market channels are complex, the regional markets are different, and the consumer behavior is difficult to predict.

與出口訂單不同的是,內銷訂單往往量小而多元,這就要求我們企業必須結合自身情況進行渠道突圍。對于進入傳統渠道困難的中小方管企業來說,可以把脫困減負的訴求投向外部市場的結盟、協作,以及政策的扶持和行業內外的重組求變,其要訣就是隨機應變,抱團過冬。

Unlike export orders, domestic sales orders are often small and diversified, which requires our enterprises to break through channels according to their own conditions. For small and medium-sized enterprises with difficult access to traditional channels, they can invest their appeal for relieving difficulties and reducing burdens in the alliance and cooperation of the external market, as well as the support of policies and the restructuring of the industry and the outside world. The key is to adapt to the situation at random and stay together for the winter.

危機時代的營銷,有時進攻才是最好的防守

Marketing in times of crisis, sometimes attack is the best defense

經濟不景氣,開源、節流是企業的兩大過冬策略。相對來講,“節流”是比較容易操作的。具體到營銷層面上,推廣費用削減是必要的。但是注意是“削減”不是“削滅”,營銷是企業生存的生命線!越是在市場情況艱難的時候,傳播的作用與需求更加凸現。因此簡單、生硬地砍掉營銷費用,不能保證企業安全地度過經濟蕭條期。所以在緊縮開支的情況下,企業就必須把每一分錢都花在刀刃上。

Economic depression, open source and throttling are two major winter strategies for enterprises. Relatively speaking, "throttling" is relatively easy to operate. Specifically on the marketing level, it is necessary to reduce the promotion costs. But notice that "cut" is not "cut", marketing is the lifeline of enterprise survival! The more difficult the market situation, the more prominent the role of communication and demand. Therefore, simply and rigidly cutting down marketing costs can not guarantee enterprises to survive the economic depression safely. So in the case of austerity, enterprises must spend every penny on the edge of the knife.

需要有效調整營銷投資策略,保證高效、低價,使得推廣的性價比最高。與傳統營銷相比,網絡營銷具備精準性、互動性、價格低廉等特征,是企業過冬不錯的選擇。從辯證角度反過來看,危機時代的營銷,有時進攻才是最好的防守。當別人都將口袋捂得緊緊的,只有你反其道而行之,就極有可能出奇制勝。這需要企業管理者的魄力和戰略眼光。

Effective adjustment of marketing investment strategy is needed to ensure high efficiency and low price, so as to maximize the cost-effectiveness of promotion. Compared with traditional marketing, network marketing has the characteristics of precision, interaction and low price. It is a good choice for enterprises to spend the winter. From a dialectical point of view, marketing in crisis times is sometimes the best defense. When other people cover their pockets tightly, only you do the opposite, it is very likely to win by surprise. This requires the courage and strategic vision of business managers.

針對國內消費者需求的產品組合

Product mix for domestic consumer demand

要做好國內市場就要實施一系列有效的市場調研,充分了解國內消費者的消費習慣,制定出一個針對國內消費者需求的產品組合。通過開發新產品,刺激市場需求,并重新掌握定價權,這是企業應對危機的根本舉措。

To do a good job in the domestic market, we must carry out a series of effective market research, fully understand the consumption habits of domestic consumers, and formulate a product mix for domestic consumers'needs. By developing new products, stimulating market demand, and re-grasping pricing power, this is the fundamental measure for enterprises to cope with the crisis.

調整了產品結構,調整發展方向,增資擴產大力開拓國內市場,堅持自主創新、掌握核心技術的企業,在沖擊面前不僅能夠生存,而且可以在沖擊過后獲得更大的發展。

Enterprises that have adjusted product structure, adjusted development direction, increased capital and output, vigorously exploited the domestic market, insisted on independent innovation and mastered core technology can not only survive in the face of shocks, but also achieve greater development after shocks. 


辛苦整理!轉載請注明來自 http://www.hlcsth.live/show.asp?id=159

你覺得這篇文章怎么樣?

0 0
網友評論

管理員

該內容暫無評論

美國網友

推薦資訊

扑克拉霸游戏